On today's CNN.com (http://scitech.blogs.cnn.com/2010/05/12/meet-diaspora-the-anti-facebook/) a new social networking site was developed, diaspora. The claim is that it is aimed at keeping all data private between you and your friends. It will be interesting to see if this is the start of a trend.
I would argue that FB started that way. If you look at what data was private, most of it was. Then, over time, pressure from advertisers and such caused the site to morph into allowing most data to be shared.
Let's wait to see how this site works out, who considers privacy that important, and how well they maintain their principle advantage, secret data.
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